Brighten, firm and defend – and help your skin fight back

You probably already know that Vitamin C is important for overall health and wellness. But did you know it's also a skin care powerhouse? Topical Vitamin C is one of the most potent antioxidants available - and it lives up to the hype, effectively tackling the primary causes of premature aging to give you brighter, firmer skin.

Here's a breakdown of what a daily dose of Vitamin C can do for your skin!

- Brighten

Over time, intrinsic (natural) and extrinsic (environmental) factors cause structural changes in the skin, leading to uneven pigmentation. From UV-induced "age spots" to post-inflammatory hyperpigmentation, dark spots are no match for Vitamin C: it stops the biochemical reactions that cause uneven pigmentation to effectively brighten skin.

- Firm

Another major benefit of Vitamin C is that it renews skin’s surface. It boosts production of substances that keep skin looking firm, helping to reduce the appearance of fine lines and wrinkles.

- Defend

This is where Vitamin C's antioxidant properties really come into play. Vitamin C

helps counteract the effects of oxidative stress and free radicals by neutralizing damaging molecules. But - here's the really exciting part - the latest research also shows that Vitamin C actually enhances your skin's natural defense system, helping it to protect itself from oxidative stress.

Vitamin C actually enhances your skin's natural defence system.

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